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door-to-door marketing

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1 door-to-door marketing

марк. квартирный маркетинг* (форма прямого маркетинга, при которой представители фирмы приходят домой к потенциальным клиентам и предлагают им купить определенный товар; для такой формы маркетинга характерно агрессивное поведение, т. е. торговый агент очень долго и настойчиво уговаривает потенциального клиента, убеждает его в необходимости приобретения данного товара)

See:

direct marketing, personal sale, door-to-door selling

Англо-русский экономический словарь > door-to-door marketing
2 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
* * *

МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
* * *

Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

Англо-русский экономический словарь > marketing
3 door-to-door

прил.

1) торг., рекл., стат. поквартирный, сплошной, поголовный (о методах розничной торговли, способах проведения социологических и маркетинговых исследований и т. п., подразумевающих обход жителей определенной территории)

See:

door-to-door delivery, door-to-door marketing, door-to-door selling, door-to-door advertising, door-to-door distribution, door-to-door distributor, door-to-door salesman

2) трансп. от двери до двери, от порога до порога*, от дома до дома* (об условии договора на перевозку или соглашения о доставке, согласно которому перевозчик обязуется доставить товар из помещений грузоотправителя до помещений грузополучателя; термин также обозначает саму сквозную перевозку товара от грузоотправителя до грузополучателя, осуществляемую единым перевозчиков)

Syn:

container yard to container yard, house-to-house

See:

door-to-door delivery, consignor, consignee

* * *

Международные перевозки/Таможенное право

«от двери к двери»

услуги по перевозкам от места происхождения товара до грузополучателя

Англо-русский экономический словарь > door-to-door
4 door-to-door distribution

торг. сплошное распространение*

Syn:

house-to-house distribution

See:

door-to-door selling, door-to-door marketing, door-to-door distributor

Англо-русский экономический словарь > door-to-door distribution
5 door-to-door selling

торг. торговля вразнос, продажа вразнос (метод торговли, при котором торговый агент обходит квартиры, офисы и т. п. на определенной территории, предлагая жильцам, сотрудникам офисов и т. п. приобрести определенные товары)

Syn:

house-to-house selling

See:

door-to-door salesman, door-to-door marketing

Англо-русский экономический словарь > door-to-door selling
6 door-to-door marketer

марк. специалист по квартирному маркетингу*

See:

door-to-door marketing

Англо-русский экономический словарь > door-to-door marketer
7 door

door [dɔ:(r)]

noun

(a) (of building, room, refrigerator, wardrobe) porte f;

∎ she walked through the door elle franchit la porte;

∎ they shut the door in my face ils m'ont fermé la porte au nez;

∎ he lives two doors down or away il habite deux portes plus loin;

∎ I found the door closed j'ai trouvé porte close;

∎ out of doors dehors, en plein air;

∎ to go from door to door aller de porte en porte;

∎ can someone answer the door? est-ce que quelqu'un peut aller ouvrir?;

∎ it was Tricia who answered the door (to me) c'est Tricia qui m'a ouvert (la porte);

∎ I'll see you to the door je vous reconduis jusqu'à la porte;

∎ the bank closes its doors at 3:30 la banque ferme à 15 heures 30;

∎ the business finally closes its doors tomorrow l'entreprise ferme définitivement demain;

∎ tickets available at the door (in advertisement, on sign) billets en vente à l'entrée;

∎ the agreement leaves the door open for further discussion l'accord laisse la porte ouverte à des discussions ultérieures;

∎ the discovery opens the door to medical advances la découverte ouvre la voie à des progrès médicaux;

∎ having a famous name certainly helps to open doors avoir un nom célèbre permet sans aucun doute de voir s'ouvrir des portes;

∎ figurative to lay sth at sb's door imputer qch à qn, reprocher qch à qn;

∎ to shut the door in sb's face fermer la porte au nez de qn;

∎ figurative doors kept being closed in our faces tout le monde nous a fermé la porte au nez;

∎ she closed or shut the door on any further negotiations elle a rendu toute nouvelle négociation impossible;

∎ figurative as one door closes, another opens chaque fois qu'une porte se ferme, une autre s'ouvre;

∎ to show sb to the door conduire qn à la porte, reconduire qn;

∎ figurative to show sb the door montrer la porte à qn;

∎ the foot in the door technique (of salesman) = la vente (en porte-à-porte) forcée

(b) (of car) porte f, portière f; (of train) portière f

►► door chain chaînette f de sûreté;

Marketing door drop distribution f à domicile;

door handle poignée f de porte; Cars poignée f de portière;

door viewer judas m (optique)

Un panorama unique de l'anglais et du français > door
8 door drop

noun

MARKETING distribution f à domicile

English-French business dictionary > door drop
9 personal sale

торг. личная продажа (устное личное представление товара в ходе беседы с одним или несколькими покупателями; является как формой маркетинговых коммуникаций, так и средством прямого сбыта)

Syn:

personal selling, face-to-face selling, person-to-person sales

See:

direct marketing, door-to-door marketing

Англо-русский экономический словарь > personal sale
10 venta

f.

1 sale.

de venta en… on sale at…

estar en venta to be for sale

poner a la venta to put up for sale; (casa) to put on sale (producto)

venta ambulante street vending

venta por catálogo mail-order selling

venta al contado cash sale

venta por correo o por correspondencia mail-order selling

venta a crédito credit sale

venta directa direct selling

venta a domicilio door-to-door selling

venta al por mayor wholesale

venta al por menor retail

venta a plazos sale by installments, hire purchase (British)

venta pública public auction

2 sales.

han aumentado/caído las ventas sales have risen/fallen

3 country inn (posada).

* * *

venta

► nombre femenino

1 (acción) sale, selling

2 (hostal) country inn; (restaurante) restaurant

\

FRASEOLOGÍA

'En venta' "For sale"

'Venta de pisos' "Flats for sale"

estar a la venta to be on sale

poner a la venta (gen) to put on sale 2 (casa) to put up for sale

contrato de venta bill of sale

departamento de ventas sales department

precio de venta selling price

precio de venta al público retail price

venta a domicilio door-to-door selling

venta a plazos hire purchase, US instalment plan

venta al contado cash sale

venta al por mayor /venta al por menor wholesale / retail

venta postbalance clearance sale, US post-inventory sale

venta por correo mail order

* * *

noun f.

sale

* * *

SF

1) (Com) sale

han prohibido la venta de armas — the sale of arms has been banned

•a la venta — on sale

estar a la venta — to be on sale

poner algo a la venta — to put sth on o up for sale

salir a la venta — to go on sale

•de venta, de venta únicamente en farmacias — available only at chemists'

•en venta, estar en venta — to be (up) for sale, be on the market

en venta — on sale

venta a domicilio — door-to-door selling

venta al contado — cash sale

venta al detalle — retail

venta al por mayor — wholesale

venta al por menor — retail

venta a plazos — hire purchase, installment plan (EEUU)

venta callejera — peddling, hawking

venta de garaje — ( esp Méx) garage sale

venta de liquidación — clearance sale

venta directa — direct selling

venta piramidal — pyramid selling

venta por balance — stocktaking sale

venta por catálogo — mail-order selling

venta por correo — mail-order selling

venta por cuotas — hire purchase, installment plan (EEUU)

venta por inercia — inertia selling

venta posbalance — stocktaking sale

venta pública — public sale, auction

ventas a término — forward sales

ventas brutas — gross sales

ventas de exportación — export sales

ventas por teléfono — telephone sales

2) † (=posada) country inn

3) (Caribe, Méx) (=tienda) small shop, stall
( Cono Sur) [de feria, exposición] stall, booth
* * *

femenino

1) (Com) sale

se dedica a la compra y venta de coches usados — he's in the used car business

prohibida su venta — not for sale

prohibida la venta ambulante — no hawkers

pronto saldrá a la venta — it will be on sale soon

de venta en kioscos — on sale at newsstands

estar en or a la venta — coche/bicicleta to be for sale; casa to be (up) for sale

- venta al contado

- venta al por mayor/menor

- venta a plazos

- venta de garaje

- venta piramidal

- venta por catálogo or correo

2) ( posada) (arc) inn, hostelry (arch)

* * *

femenino

1) (Com) sale

se dedica a la compra y venta de coches usados — he's in the used car business

prohibida su venta — not for sale

prohibida la venta ambulante — no hawkers

pronto saldrá a la venta — it will be on sale soon

de venta en kioscos — on sale at newsstands

estar en or a la venta — coche/bicicleta to be for sale; casa to be (up) for sale

- venta al contado

- venta al por mayor/menor

- venta a plazos

- venta de garaje

- venta piramidal

- venta por catálogo or correo

2) ( posada) (arc) inn, hostelry (arch)

* * *

venta¹

¹ = country inn.

Ex: After lunch at a country inn you will continue on to your overnight accommodation in Drakenberg = Tras el almuerzo en una venta típica, nos dirigiremos hacia Drankenberg, donde pasaremos la noche.

venta²

² = sale, selling, brokering, merchandising, dispensation, trafficking, traffic.

Ex: The BCA hopes that the sales of the schedules will go most of the way towards making the scheme self-sufficient.

Ex: SALESPEOPLE AND selling and FIRE FIGHTERS would be specific, and the user would not have to intuit that these headings, perhaps, covered the activities of women as well as men.

Ex: One of the company's services is the brokering of on-line data base searches.

Ex: Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.

Ex: The article is entitled 'THERIAQUE: quality information on drugs, essential for their optimal use, prescription and dispensation' = El artículo se titula "THERIAQUE: información de calidad sobre los fármacos, esencial para su uso, prescripción y venta óptimos'.

Ex: The author calls for state and federal laws to make the trafficking in fraudulently obtained subscriber IDs and Passwords.

Ex: She wrote for the daily press on the manners and morals of society, on the plight of London's working women and children, and on the international traffic in women.

* agencia de venta de billetes = ticket agent, ticket agency.

* agencia de venta de entradas = ticket agent, ticket agency.

* a la venta = on release.

* anuncio de compra-venta = classified ad, classified advertisement.

* argumento de venta = sales pitch, product pitch.

* aumentar las ventas = boost + sales.

* catálogo de libros en venta = publication(s) list.

* compra-venta de coches = auto dealer.

* condiciones de venta = terms of sale.

* con millones de ventas = megaselling.

* de gran venta = high selling.

* de más ventas = best selling [bestselling/best-selling], top-selling.

* departamento de ventas = sales team, sales department.

* de un gran éxito de ventas = best selling [bestselling/best-selling], top-selling.

* de venta al detalle = retail.

* de venta al por menor = retail.

* de venta en el mercado = commercially available.

* de venta regular = steady-selling.

* empresa dedicada a la venta por correo = mail order company.

* encargado de ventas = sales manager.

* en venta = for sale, in print, priced, on release, on sale.

* estafa de la venta en cadena = pyramid scam.

* estar en venta = be up for sale.

* estrategia de ventas = sales strategy.

* fijación de precio de venta = pricing.

* gerente de ventas = sales manager.

* impuesto de ventas = sales tax.

* impuesto sobre las ventas = sales tax.

* ingresos de ventas = sales revenue.

* librero de venta al detalle = retail bookseller.

* libro de mayor venta = bestseller [best seller/best-seller].

* Libros Británicos en Rústica en Venta = Paperbacks in Print.

* Libros Británicos en Venta = British Books in Print.

* libros en venta = books in print.

* línea de ventas = line.

* lugar en el mercado de venta = market niche.

* negocio de venta de coches usados = used car business.

* objetivo de ventas = sales target.

* perder una venta = lose + sale.

* perder ventas = lose + sales.

* poner en venta = put on + sale.

* postventa = postpurchase.

* precio de venta al público = cover price, list price, listed price.

* precio de venta al público (P.V.P.) = retail price.

* promoción de ventas = sales promotion.

* punto de venta = outlet, point of sale.

* red de ventas = sales network.

* representante de ventas = sales rep, sales representative.

* responsable de ventas = sales manager.

* rollo de venta = sales pitch, product pitch.

* sala de exposición y venta = show room [showroom].

* salón de exposición y ventas = salesroom [saleroom].

* venta agresiva = hard-sell.

* venta al contado = cash sale.

* venta al detalle = retailing, retail trade.

* venta al por mayor = wholesaling, wholesale.

* venta al por menor = retailing, retail trade.

* venta a un precio más barato = undercutting.

* venta de armas = arms sale.

* venta de coches = car sales.

* venta de entradas = ticketing.

* venta de libros = bookselling [book selling].

* venta de material impreso = print sale.

* venta de productos comestibles = grocery marketing.

* venta de tickets = ticketing.

* venta de viviendas = home sale.

* venta directa = direct sale, direct marketing, direct selling.

* venta directa al público = sale + over the counter.

* venta para consumo dentro del establecimiento = on-trade sale.

* venta para consumo fuera del establecimiento = off-trade sale.

* ventas = sales figures, market share, takings.

* ventas al detalle = retail sales.

* ventas al por menor = retail sales.

* ventas + dispararse = sales + shoot up.

* ventas, las = bottom line, the.

* venta típica = country inn.

* volumen de ventas = turnover, stock turnover, turnover of stock.

* * *

venta

feminine

A ( Com) sale

cobra un porcentaje sobre las ventas he earns a percentage on his sales o on each sale

departamento/gerente de ventas sales department/manager

las ventas han mermado este año sales have declined o dropped this year

trabaja en ventas she works in sales o in the sales department

se dedica a la compra y venta de coches usados he's in the used car business

[ S ] exposición y ventas: Goya 13 visit our showrooms at Goya 13

[ S ] muestra gratis, prohibida su venta free sample, not for sale

[ S ] prohibida la venta ambulante no hawkers

[ S ] venta anticipada de localidades advance ticket sales

el libro saldrá a la venta la próxima semana the book will be on sale next week

de venta en kioscos on sale at newsstands

la casa está en venta the house is (up) for sale o is on the market

el coche está en venta the car is for sale

Compuestos:

● venta al contado

cash sale

● venta al por mayor

wholesale

● venta al por menor

retail

● venta a plazos

installment plan ( AmE), hire purchase ( BrE)

● venta de activos

sale of assets

● venta de coches

auto sales ( AmE), car sales ( BrE)

● venta de entradas

ticket sales

● venta de garaje

garage sale

● venta de vehículos

vehicle sales

● venta de viviendas

house o property sales

● venta en frío

cold selling, cold calling

● venta piramidal

pyramid selling

● venta por catálogo

mail order

● venta por correo

mail order

B (bar, restaurante) roadside bar/restaurant; (posada) ( arc) inn, hostelry ( arch)

* * *

venta sustantivo femenino (Com) sale;
◊ venta al contado cash sale;

venta al por mayor/menor wholesale/retail;
venta a plazos installment plan (AmE), hire purchase (BrE);
venta por catálogo or correo mail order;
pronto saldrá a la venta it will be on sale soon;
estar en or a la venta [coche/bicicleta] to be for sale;

[ casa] to be (up) for sale
venta f Com Fin sale: estará a la venta este fin de semana, it will be on sale this weekend
no está en venta, it's not for sale
venta a plazos, hire purchase, US installment plan
venta al contado, cash sale
venta al por mayor/al por menor, wholesale/retail
' venta' also found in these entries:
Spanish:
almacén
- despacho
- erradicación
- homologar
- negocio
- pormenor
- postventa
- posventa
- PVP
- replantear
- salida
- subasta
- tenderete
- callejero
- expendio
- precio
- prohibir
- saldo
- traspaso
English:
asking price
- average
- ban
- bazaar
- bonded warehouse
- car-boot sale
- cash sale
- cash-and-carry
- disposal
- footwear
- for
- hard sell
- insider dealing
- insider trading
- issue
- opposite
- outlaw
- outlet
- P.O.S.
- percentage
- release
- retail
- retail outlet
- retail price
- retail sale
- retailing
- ring up
- sale
- sell
- sell-out
- selling
- selling price
- showroom
- ticket agency
- wholesale
- bill
- business
- carry
- cash
- deal
- dealer
- hard
- mail
- market
- out
- prescription
- print
- recommend
- ticket
- withdraw

* * *

venta nf

1. [acción] sale;

de venta en tiendas especializadas on sale in specialist shops o at specialist retailers;

estar en venta to be for sale;

poner a la venta [casa] to put up for sale;
[producto] to put on sale;
salir a la venta [producto] to go on sale;

el equipo de ventas the sales team

Comp
venta ambulante street vending;
venta automatizada vending-machine sale;

venta por catálogo mail-order selling;

venta al contado cash sale;

venta por correo mail-order selling;

venta por correspondencia mail-order selling;

venta a crédito credit sale;

venta directa direct selling;

venta a domicilio door-to-door selling;

venta en línea on-line selling;

venta al por mayor wholesale;

venta al por menor retail;

ventas nacionales domestic sales;

venta on-line on-line selling;

venta piramidal pyramid selling;

venta sobre plano sale of customized goods;

venta a plazos sale by instalments, Br hire purchase;

venta pública public auction;

venta telefónica telephone sales

2. [cantidad] sales;

la venta de hoy ha sido importante sales have been strong today;

han aumentado/caído las ventas sales have risen/fallen;

una novela que arrasa en ventas a novel with phenomenal sales

3. [posada] country inn

4.
La Venta [centro arqueológico] = ancient Olmec city near the town of Villahermosa, Mexico

5. Chile [puesto en fiestas] refreshment stand

* * *

venta

f sale;

en venta for sale;

estar/poner a la venta be/put on sale

* * *

venta nf

1) : sale

2)

venta al por menor or

venta al detalle : retail sales

* * *

venta n sale

en venta for sale

Spanish-English dictionary > venta
11 propaganda

f.

1 advertising.

2 publicity leaflets (prospectos).

repartir propaganda to distribute advertising leaflets; to hand out advertising leaflets (en la calle)

propaganda electoral election literature; (folletos) election campaign advertising (anuncios, emisiones)

3 propaganda.

4 commercial, blurb, build-up, advertisement.

* * *

propaganda

► nombre femenino

1 (publicidad) advertising

■ reparte propaganda por las casas he delivers advertising material door to door

■ les han hecho mucha propaganda por televisión they've been advertised a lot on television

2 (electoral) propaganda

* * *

noun f.

propaganda

* * *

SF

1) (Pol) propaganda

propaganda electoral — electoral propaganda

2) (Com) (=publicidad) advertising

las revistas están llenas de propaganda — magazines are full of advertising

hacer propaganda de algo — to advertise sth

han hecho mucha propaganda del concierto — the concert has been well-advertised

3) (=panfletos, octavillas) advertising leaflets pl

repartía propaganda por la calle — he was handing out advertising leaflets in the street

me han llenado el buzón de propaganda — I've been inundated with junk mail

* * *

femenino

a) (Pol) ( para promover o desprestigiar una causa) propaganda

b) (Com, Marketing) advertising; ( en prensa)

hacer propaganda de un producto/espectáculo — to advertise a product/show

no trae más que propaganda — it has nothing but advertisements in it

repartía propaganda de la tienda — she was handing out advertising leaflets for the shop

* * *

= propaganda, promotional literature.

Ex. Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.

Ex. The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.

----

* de propaganda = promotional.

* hacer propaganda = give + publicity, propagandise [propagandize, -USA].

* propaganda política = political propaganda.

* * *

femenino

a) (Pol) ( para promover o desprestigiar una causa) propaganda

b) (Com, Marketing) advertising; ( en prensa)

hacer propaganda de un producto/espectáculo — to advertise a product/show

no trae más que propaganda — it has nothing but advertisements in it

repartía propaganda de la tienda — she was handing out advertising leaflets for the shop

* * *

= propaganda, promotional literature.

Ex: Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.

Ex: The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.

* de propaganda = promotional.

* hacer propaganda = give + publicity, propagandise [propagandize, -USA].

* propaganda política = political propaganda.

* * *

propaganda

feminine

1 ( Pol) (para promover o desprestigiar una causa) propaganda

el aparato de propaganda de la dictadura the propaganda apparatus of the dictatorship

lo que prometieron en su propaganda electoral what they promised in their election material ( o advertisements etc)

el discurso del primer ministro fue pura propaganda electoral the prime minister's speech was pure electoral propaganda

2 ( Com, Marketing) advertising

hacer propaganda de un producto/espectáculo to advertise a product/show

me regalaron un llavero de propaganda they gave me a key ring with their name ( o logo etc) on it

la revista no trae más que propaganda the magazine has nothing but advertisements in it

repartía propaganda de la agencia de viajes she was handing out advertising leaflets o fliers for the travel agent's

a ver cuando lo conocemos, le has hecho tanta propaganda ( fam); when are we going to meet him? you've talked so much about him

* * *

propaganda sustantivo femenino
a) (Pol) propaganda

b) (Com, Marketing) advertising;

◊ hacer propaganda de un producto to advertise a product

c) ( material publicitario) advertisements (pl);

◊ no trae más que propaganda it has nothing but advertisements in it;

repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail
' propaganda' also found in these entries:
Spanish:
octavilla
- prospecto
- publicidad
- cartel
- repartir
- volante
English:
advertising
- build-up
- direct-mail advertising
- junk mail
- mail
- plug
- propaganda
- propagandize
- sales brochure
- build
- junk

* * *

propaganda nf

1. [publicidad] advertising;

hacer propaganda de algo to advertise sth;

un folleto de propaganda an advertising leaflet

2. [prospectos] publicity leaflets;
[por correo] junk mail;
repartir propaganda to distribute advertising leaflets;
[en la calle] to hand out advertising leaflets
Comp
propaganda electoral [folletos] election literature; [anuncios, emisiones] election campaign advertising
3. [política, religiosa] propaganda

* * *

propaganda

f

1 de producto advertising

2 POL propaganda

* * *

propaganda nf

1) : propaganda

2) publicidad: advertising

* * *

propaganda n

1. (publicidad) advertising

el municipio no necesita propaganda para atraer a los turistas the village doesn't need advertising to attract tourists

2. (material) leaflets

el buzón está lleno de propaganda the letter box is full of leaflets

3. (política) propaganda

propaganda electoral election propaganda

hacer propaganda de algo to advertise something

Spanish-English dictionary > propaganda
12 side

I 1. [saɪd]
nome

1) (of body, hill) fianco m., lato m.; (of boat) fiancata f.; (of object, building) lato m.; (of ravine, cave) parete f.; (of box) lato m.

on my left side — alla mia sinistra

by my side — al mio fianco

on one's o its side di lato; side by side fianco a fianco; don't leave my side resta al mio fianco; the north side of town la parte settentrionale della città; "this side up" — (on package, box) "alto"

2) (surface of flat object) lato m.; (of record) lato m., facciata f.

the right side — (of cloth) il dritto; (of coin, paper) il recto

the wrong side — (of cloth, coin, paper) il rovescio

3) (edge) (of lake, road) bordo m., margine m.

at o by the side of — sul bordo o margine di [ road]; sulla sponda di [ lake]

4) (aspect) lato m., faccia f., aspetto m.; (of story) versione f.

he's on the marketing side — (in company) lavora per l'ufficio marketing

5) (opposing group) parte f., fazione f.

to take sides — prendere posizione

6) sport (team) squadra f.

you've really let the side down — fig. ci hai veramente delusi

7) (page) facciata f.

8) (line of descent) discendenza f.

on his mother's side — per parte di madre

9) colloq. (TV channel) canale m.

10) on the side

a steak with salad on the side — una bistecca con contorno di insalata

to do sth. on the side — (in addition) fare qcs. come attività secondaria; (illegally) fare qcs. in nero
2.
modificatore [door, window, entrance, road] laterale

side arm — arma da fianco
3.
aggettivo - sided in composti

six-sided figure — figura a sei lati

many-sided problem — problema complesso o sfaccettato

••

he's like the side of a house — è grosso come una casa

time is on our side — il tempo è dalla nostra parte o ci è favorevole

to be on the safe side — (allowing enough time) per non correre rischi; (to be certain) per stare sul sicuro

to be (a bit) on the big side — essere (un po') grosso

to be on the wrong, right side of 40 — avere più, meno di 40 anni

to get on the wrong, right side of sb. — prendere qcn. per il verso sbagliato, giusto

to have right on one's side — essere nel giusto

to put sth. to one side — mettere [qcs.] da parte [object, task]

to take sb. to one side — prendere qcn. da parte
II [saɪd]
verbo intransitivo side with

- side with

* * *
1. noun
1) ((the ground beside) an edge, border or boundary line: He walked round the side of the field; He lives on the same side of the street as me.) lato

2) (a surface of something: A cube has six sides.) lato, faccia

3) (one of the two of such surfaces which are not the top, bottom, front, or back: There is a label on the side of the box.) lato

4) (either surface of a piece of paper, cloth etc: Don't waste paper - write on both sides!) lato, facciata

5) (the right or left part of the body: I've got a pain in my side.) fianco

6) (a part or division of a town etc: He lives on the north side of the town.) parte

7) (a slope (of a hill): a mountain-side.) versante

8) (a point of view; an aspect: We must look at all sides of the problem.) aspetto

9) (a party, team etc which is opposing another: Whose side are you on?; Which side is winning?) squadra, formazione
2. adjective
(additional, but less important: a side issue.) secondario

- - side
- - sided
- sidelong
- sideways
- sideburns
- side effect
- sidelight
- sideline
- sidelines
- side road
- sidestep
- side-street
- sidetrack
- sidewalk
- from all sides
- on all sides
- side by side
- side with
- take sides
* * *
I 1. [saɪd]
nome

1) (of body, hill) fianco m., lato m.; (of boat) fiancata f.; (of object, building) lato m.; (of ravine, cave) parete f.; (of box) lato m.

on my left side — alla mia sinistra

by my side — al mio fianco

on one's o its side di lato; side by side fianco a fianco; don't leave my side resta al mio fianco; the north side of town la parte settentrionale della città; "this side up" — (on package, box) "alto"

2) (surface of flat object) lato m.; (of record) lato m., facciata f.

the right side — (of cloth) il dritto; (of coin, paper) il recto

the wrong side — (of cloth, coin, paper) il rovescio

3) (edge) (of lake, road) bordo m., margine m.

at o by the side of — sul bordo o margine di [ road]; sulla sponda di [ lake]

4) (aspect) lato m., faccia f., aspetto m.; (of story) versione f.

he's on the marketing side — (in company) lavora per l'ufficio marketing

5) (opposing group) parte f., fazione f.

to take sides — prendere posizione

6) sport (team) squadra f.

you've really let the side down — fig. ci hai veramente delusi

7) (page) facciata f.

8) (line of descent) discendenza f.

on his mother's side — per parte di madre

9) colloq. (TV channel) canale m.

10) on the side

a steak with salad on the side — una bistecca con contorno di insalata

to do sth. on the side — (in addition) fare qcs. come attività secondaria; (illegally) fare qcs. in nero
2.
modificatore [door, window, entrance, road] laterale

side arm — arma da fianco
3.
aggettivo - sided in composti

six-sided figure — figura a sei lati

many-sided problem — problema complesso o sfaccettato

••

he's like the side of a house — è grosso come una casa

time is on our side — il tempo è dalla nostra parte o ci è favorevole

to be on the safe side — (allowing enough time) per non correre rischi; (to be certain) per stare sul sicuro

to be (a bit) on the big side — essere (un po') grosso

to be on the wrong, right side of 40 — avere più, meno di 40 anni

to get on the wrong, right side of sb. — prendere qcn. per il verso sbagliato, giusto

to have right on one's side — essere nel giusto

to put sth. to one side — mettere [qcs.] da parte [object, task]

to take sb. to one side — prendere qcn. da parte
II [saɪd]
verbo intransitivo side with

- side with

English-Italian dictionary > side
13 policy

̈ɪˈpɔlɪsɪ I сущ.
1) а) политика, линия поведения, установка, курс to adopt, establish, formulate, set a policy ≈ принимать курс, устанавливать политику to adhere to, follow, pursue a policy ≈ следовать политике, держать курс, проводить политику to carry out, implement a policy ≈ проводить политику to form, shape a policy ≈ вырабатывать политику cautious policy ≈ осмотрительная, осторожная политика clear, clear-cut policy ≈ четкий политический курс conciliatory policy ≈ примиренческая политика deliberate policy ≈ обдуманная, взвешенная политика economic policy ≈ экономическая политика established, set policy ≈ установленная политика firm policy ≈ твердая политика flexible policy ≈ гибкая политика foolish policy ≈ недальновидная политика foreign policy ≈ внешняя политика friendly policy ≈ дружественная политика government, public policy ≈ политика правительства long-range, long-term policy ≈ долгосрочная политика military policy ≈ военная политика monetary policy ≈ денежная политика national policy ≈ национальная политика official policy ≈ официальная политика open-door policy ≈ политика открытых дверей personnel policy ≈ кадровая политика prudent policy ≈ разумная, предусмотрительная политика rigid policy ≈ твердая, жесткая политика scorched-earth policy ≈ воен. тактика выжженной земли short-range, short-term policy ≈ краткосрочная политика sound, wise policy ≈ здравая, мудрая политика tough policy ≈ жесткий политический курс, твердая политика wait-and-see policy ≈ политика выжидания It is our established policy to treat everyone fairly. ≈ У нас принято со всеми обращаться справедливо. It is company policy that all workers be/should be paid according to the same criteria. ≈ Политика компании состоит в том, чтобы все сотрудники получали зарплату на общих основаниях. bridge-building policy ≈ политика наведения мостов б) искусство управлять Syn: statecraft, diplomacy
2) благоразумие, политичность;
ловкость, хитрость In this case he was actuated by policy rather than by sentiment. ≈ На этот раз он руководствовался благоразумием, а не чувствами. Syn: prudence, sense
3) шотланд. парк (вокруг усадьбы) II сущ.
1) страховой полис to take out a policy ≈ получать страховой полис to issue, write up a policy ≈ выдавать, выписывать страховой полис to reinstate a policy ≈ восстанавливать страховой полис to cancel a policy ≈ аннулировать страховой полис endowment policy homeowner's policy insurance policy lifetime policy term policy
2) а) амер. род азартной игры, лотерея( построенная по принципу угадывания чисел) б) число, комбинация чисел (в азартной игре) Syn: number политика - home /internal, domestic/ * внутренняя политика - foreign * внешняя политика - long-range * долгосрочная политика - wait-and-see * выжидательная политика - give-and-take * политика взаимных уступок - kid-glove * умеренная /осторожная/ политика - big stick * (американизм) политика "большой дубинки" - ostrich * политика, основанная на самообмане - laissez-faire * политика (государственного) невмешательства (в экономику) - open-door * политика открытых дверей - procrastination * политика проволочек - "scorched-earth" * политика /тактика/ выжженной земли - carrot and stick * политика кнута и пряника - position-of-strength * политика (с позиции) силы - * of neutrality политика нейтралитета - * of pin-pricks политика булавочных уколов - brink-of-war *, * of brinkmanship( американизм) политика балансирования на грани войны - for reasons of * по политическим соображениям - to follow /to pursue, to conduct, to carry out/ a * проводить политику политика, линия поведения, курс;
установка;
стратегия - * authority директивный орган - their * is to satisfy the customers их цель - удовлетворить клиентов - honesty is the best * честность - лучшая политика - it is a poor * to promise more than you can do плохо обещать больше, чем можешь сделать система;
методика;
правила - all-in and all-out * (сельскохозяйственное) система использования( птичника) с однократным заполнением и последующей однократной реализацией птицы - feeding * (сельскохозяйственное) система кормления - first-in-first-out * очередность обслуживания в порядке поступления политичность, благоразумие - the * of such a course is doubtful разумность подобного курса сомнительна хитрость, ловкость проницательность;
дальновидность;
практичность;
предусмотрительность - he was actuated by * rather than sentiment он больше руководствовался практическими соображениями, нежели чувствами часто pl (шотландское) парк (при усадьбе или поместье) (редкое) правление;
правительство страховой полис - open * невалютированный полис - floating /running/ * генеральный полис - life (insurance) * полис страхования жизни - to issue /to draw up, to make out/ a * оформить полис( американизм) род азартной игры (в числа) - * shop место, где делаются ставки в этой игре accounting ~ общие принципы отражения хозяйственных операций в учете accounting ~ учетная политика adjustment ~ политика направленая на обеспечение трудоустройства (лиц, теряющих работу в результате структурных изменений в экономике) agricultural ~ аграрная политика alcohol ~ алкогольная политика (акциз, разрешение или запрещение производства, торговли и т. п.) all-in ~ универсальный страховой полис annuity insurance ~ договор страхования ренты antiinflationary ~ полит.эк. антиинфляционная политика austerity ~ полит.эк. политика строгой экономии banker ~ банковский страховой полис banking ~ политика банка bearer ~ полис на предъявителя blanket ~ генеральный полис blanket ~ полис, покрывающий все страховые случаи block ~ постоянный полис borrowing ~ кредитная политика capital contribution ~ полис страхования капиталов capital insurance ~ полис страхования капитала cargo ~ фрахтовый полис cheap money ~ политика низких процентных ставок coalition ~ политика сотрудничества collective bargaining ~ правила ведения переговоров о заключении коллективного договора commercial ~ торговая политика compensatory fiscal ~ компенсационная финансовая политика comprehensive household ~ полис комбинированного страхования квартиры и имущества comprehensive ~ полис комбинированного страхования consolidation ~ политика слияния consumer ~ политика в области защиты потребителей consumer ~ потребительская политика contractionary fiscal ~ жесткая финансово-кредитная политика contractionary fiscal ~ жесткая фискальная политика conversion ~ полис, предусматривающий возможность изменения страховой ответственности credible ~ политика, заслуживающая доверия credit ~ кредитная политика criminal ~ уголовная полиция currency ~ валютная политика data ~ политика в области информационной технологии dear-money ~ ограничение кредита путем повышения процентных ставок declaration ~ генеральный страховой полис development ~ политика развития (политический курс направленный на преимущественное развитие тех или иных областей) discount rate ~ политика регулирования учетных ставок discretionary fiscal ~ дискреционная финансовая политика dividend ~ дивидендная политика domestic ~ внутреняя политика easy monetary ~ политика "дешевых" денег easy money ~ политика "дешевых" денег economic ~ экономическая политика educational ~ политика в области образования employment ~ политика обеспечения занятости endowment ~ страхование на дожитие до определенного возраста environmental ~ экологическая политика exchange ~ валютная политика expansionary fiscal ~ экспансионистская финансово-бюджетная политика expansionary fiscal ~ экспансионистская фискальная политика expansionist monetary ~ экспансионистская денежно-кредитная политика external monetary ~ внешняя кредитно-денежная политика fidelity ~ полис страхования от финансовых потерь, связанных со злоупотреблениями служащих компании financial ~ финансовая политика fiscal ~ финансовая политика fiscal ~ финансово-бюджетная политика fiscal ~ фискальная политика fisheries ~ политика в области рыболовства fleet ~ морской полис floating ~ генеральный или постоянный полис floating ~ генеральный полис for reasons of ~ по политическим соображениям;
tough policy твердая политика foreign exchange ~ валютная политика foreign trade ~ политика в области внешней торговли free ~ бесплатный полис global ~ глобальный страховой полис grant a ~ выдавать страховой полис group ~ групповой полис growth ~ стратегия развития householder's comprehensive ~ страх. полис страхования нескольких видов домашнего имущества по одному договору hull ~ мор. страх. полис страхования корпуса судна immigrant ~ иммиграционная политика income distribution ~ политика распределения доходов incomes ~ политика в области контроля доходов index-linked ~ индексированный страховой полис individual ~ личный страховой полис industrial development ~ политика индустриального развития industrial ~ промышленная политика innovation ~ политика перемен insurance ~ договор страхования insurance ~ страховой полис insurance ~ amount сумма страхового полиса insurance ~ number номер страхового полиса interest rate ~ политика в области ставок процента internal ~ внутренняя политика inventory ~ политика управления запасами investment ~ инвестиционная политика isolation ~ политика изоляции issue a ~ выдавать страховой полис joint lives ~ полис совместного страхования жизни joint lives ~ полис страхования жизни двух или более лиц labour market ~ политика рынка труда laissez-faire ~ политика невмешательства государства в экономику laissez-faire ~ политика свободного предпринимательства land use ~ политика землепользования lapsed ~ полис, действие которого прекращено досрочно last survivor ~ полис лица, дожившего до определенного возраста legal ~ правовая политика lending ~ кредитная политика liberal trade ~ политика свободной торговли life annuity ~ полис пожизненной ренты life ~ полис страхования жизни liquidity ~ политика ликвидности loan against ~ ссуда под полис loan ~ кредитная политика loss ~ полис страхования от потерь management ~ политика руководства manpower ~ кадровая политика marine insurance ~ полис морского страхования marine ~ полис морского страхования marketing ~ политика в области сбыта marketing ~ стратегия в области сбыта master ~ групповой полис migration policies политика в вопросах миграции рабочей силы mixed ~ смешанный полис moderate ~ осторожная политика monetary ~ валютная политика monetary ~ денежно-кредитная политика monetary ~ монетарная политика mortgage protection ~ полис страхования погашения ипотечной задолженности national ~ государственная политика neutrality ~ политика нейтралитета nonalignment ~ политика неприсоединения obstructive ~ обструкционная политика omnium ~ страховой полис на общую сумму open ~ невалютированный полис, полис без указания стоимости предмета страхования open ~ невалютированный полис open ~ нетаксированный полис open-door ~ политика открытых дверей original ~ основной полис paging ~ вчт. алгоритм замещения страниц paid-up ~ оплаченный страховой полис ~ политика;
peace policy политика мира, мирная политика personal accident ~ полис личного страхования от несчастного случая personal accident ~ полис персонального страхования от несчастного случая personnel ~ кадровая политика policy вчт. алгоритм распределения ресурса ~ благоразумие, политичность;
хитрость, ловкость ~ курс ~ линия поведения ~ методика ~ шотл. парк (вокруг усадьбы) ~ поведение ~ полис (страховой) ~ политика, линия поведения, установка, курс ~ политика;
peace policy политика мира, мирная политика ~ политика ~ правила ~ амер. род азартной игры ~ вчт. стратегия ~ стратегия ~ страховой полис ~ страховой полис ~ of compromise политика компромиссов ~ of court судебная практика ~ of fiscal and monetary restraints политика финансовых и денежно-кредитных ограничений ~ of law правовая политика ~ of low interest rates политика низких процентных ставок ~ of violence политика насилия premium ~ полис с уплатой страховых взносов price ~ ценовая политика prices ~ политика цен pricing ~ политика ценообразования public ~ государственная политика reallotment ~ политика перераздела земли reform ~ политика реформ refugee ~ эмиграционная политика regional ~ региональная политика restrictive monetary ~ ограничительная денежно-кредитная политика restrictive monetary ~ ограничительная монетарная политика restrictive ~ политика ограничения restrictive ~ политика сдерживания restrictive trade ~ политика ограничения торговли retrenchment ~ политика экономии savings insurance ~ договор страхования сбережений security ~ вчт. стратегия защиты security ~ стратегия обеспечения безопасности service ~ вчт. стратегия обслуживания short-term economic ~ краткосрочная экономическая политика short-term ~ краткосрочная политика single-premium life ~ полис страхования жизни с единовременным страховым взносом single-premium ~ полис с единовременным страховым взносом social development ~ политика социального развития social ~ социальная политика solidary pay ~ политика платежей с солидарной ответственностью stabilization ~ политика стабилизации stabilization ~ политика стабилизации валюты stabilization ~ политика стабилизации цен stabilization ~ политика стабилизации экономической конъюнктуры stabilization ~ стратегия экономической стабилизации staff ~ кадровая политика stationary ~ вчт. стационарная стратегия structural ~ структурная политика subvention ~ политика в области субсидий supplementary ~ дополнительный полис supply-side ~ политика в области предложения survivorship ~ страховой полис пережившего супруга systematic ~ согласованная политика tax ~ налоговая политика taxation ~ политика налогообложения ticket ~ типовой полис tight money ~ жесткая кредитная политика tight money ~ политика дорогого кредита time ~ полис на срок time ~ срочный полис, полис страхования на срок for reasons of ~ по политическим соображениям;
tough policy твердая политика tough: ~ policy полит. жесткий курс;
a tough problem трудноразрешимая проблема trade ~ торговая политика translation ~ политика в области обменного курса валют turnover ~ полис страхования товарооборота uniform accounting ~ единая методика бухгалтерского учета unvalued ~ невалютированный полис unvalued ~ нетаксированный полис valued ~ валютированный полис valued ~ таксированный полис wage ~ политика в области зарплаты wage ~ политика в области оплаты труда wage restraint ~ политика сдерживания роста заработной платы wager ~ азартный полис whole-life ~ полис пожизненного страхования на случай смерти worldwide ~ глобальная политика worldwide ~ мировая политика youth ~ молодежная политика

Большой англо-русский и русско-английский словарь > policy
14 servizio

m (pl -zi) service

( favore) favo(u)r

( dipartimento) department

in giornale feature (story)

lavorare a mezzo servizio work part-time

servizio assistenza tecnica after-sales service

servizio civile community service in lieu of military service

servizio militare military service

servizio d'emergenza emergency service

servizio da tavola dinner service

di servizio on duty

fuori servizio out of order

in servizio on duty

servizi pl services

* * *

servizio s.m.

1 service; ( attività) duty; ( funzione) work: prestazione di servizi, rendering of services; personale in, fuori servizio, staff on, off duty; turno di servizio, shift; prendere servizio, to take service; riprendere servizio, to resume one's work; essere in servizio attivo, to be on (o in) active service; ha dieci anni di servizio presso quella ditta, he has been with that firm for ten years; lasciare il servizio, to resign (one's post); indennità di fine servizio, severance pay // ascensore fuori servizio, lift out of order // fare servizio, ( di mezzo di trasporto) to run: quest'autobus non fa servizio la domenica, this bus does not run on Sundays; un autobus pronto al servizio, a bus in running order

2 ( prestazione di personale di servizio) service: andare a servizio, to go into service; essere a servizio, to be in service; prendere servizio (presso qlcu.), to take service (with s.o.); prendere al proprio servizio, to take into one's service; personale di servizio, service staff; persona di servizio, servant; donna di servizio, maid; donna a mezzo servizio, charwoman (o part-time maid) // porta, scala di servizio, back (o service) door, stairs // il servizio in questo albergo è piuttosto scadente, the service in this hotel is rather poor; il servizio non è incluso nel prezzo, service is not included in the price

3 (mil.) service; duty: servizio di guardia, guard duty; servizio militare, national (o military) service; servizio obbligatorio, compulsory military service; servizio di guardia, guard duty; ufficiale di servizio, orderly officer; ufficiale in servizio permanente effettivo, in servizio attivo, officer on active service // servizio civile, community service (alternative to obligatory military service) // servizi di sicurezza, segreti, security service, secret service

4 ( favore) favour; ( azione) turn: mi ha fatto un grandissimo servizio, he has done me a very big favour; mi hai reso un cattivo servizio, you have done me a bad turn // fare un viaggio e due servizi, to kill two birds with one stone

5 ( prestazione di ente pubblico) service; utility: servizio pubblico, public utility; servizio informazioni, information service; servizio postale, telefonico, mail, telephone service; servizio aereo, ferroviario, air, railway service; servizio assistenza stradale, road service; servizi di assistenza sociale, welfare work (o service); servizi sociali, social services // Servizio Sanitario Nazionale, National Health Service // Servizio Geologico Nazionale, Geological Survey // (banca): servizio di sportello, counter service; servizi bancari, banking services; servizi telebancari, remote banking // (dir.) interruzione, abbandono, turbamento di pubblico servizio, stoppage, abandonment (o desertion), disturbance of a public service

6 ( ufficio, reparto) department, service: servizio acquisti, vendite, purchase, sales department; servizio di spedizione, dispatch service; servizio marketing, marketing department; servizio impianti, tecnico, planning, engineering department; servizio assistenza clienti, after-sales (o customer) service; (inform.) field engineering; servizio del personale, personnel department // (banca): servizio titoli, stock department; servizio Borsa, Exchange department; servizio del debito, servicing (o debt service)

7 pl. ( terziario) services, tertiary industry (sing.): lavorare nei servizi, to work in tertiary (o work) industry; società di servizi, service company; servizi ausiliari, ancillary services; servizi destinabili alla vendita, market services

8 ( insieme di oggetti adibiti a un determinato uso) service, set: servizio da caffè, coffee-service; servizio da tè, tea-service (o -set); servizio da tavola, di piatti, dinner-service (o -set); servizio di posate, set of cutlery; servizio per toilette, toilet-set // servizi igienici, bathroom; toilet: un appartamento con doppi servizi, a flat with two bathrooms; un appartamento di tre locali e servizi, a flat with three rooms, a kitchen and a bathroom

9 ( giornalistico) service, report: ...e ora il servizio del nostro inviato,...and now the report from our correspondent

10 (sport) serve, service: essere al servizio, to serve; strappare il servizio, to break service

11 (eccl.) service: servizio funebre, funeral service; servizio divino, divine service.

* * *
1.
pl. -zi [ser'vittsjo, tsi] sostantivo maschile

1) (dedizione incondizionata)

essere al servizio del proprio paese — to be serving one's country

al servizio dell'umanità — in the service of humanity

2) (attività professionale) service

30 anni di servizio — 30 years of service

avere 20 anni di servizio in un'azienda — to have been with a firm for 20 years

essere di o in servizio [medico, guardia] to be on duty; prendere servizio alle nove to come on duty at nine o'clock; lasciare il servizio — to retire

3) (lavoro domestico) service

essere a servizio — to be in service

andare a servizio presso qcn. — to go into service with sb., to start as a domestic for sb.

essere al servizio di qcn. — to work as a domestic for sb.

donna a mezzo servizio — part-time daily service

4) (in un ristorante, locale) service

qui il servizio è veloce — the service here is quick

30 euro servizio incluso, escluso — 30 euros service included, not included

5) (attività in un esercito)

servizio militare o di leva military service; prestare servizio militare fare il servizio militare to be in the army, to serve one's time (in army); prestare servizio in aeronautica — to serve in the air force

6) (favore) service, favour BE, favor AE

rendere un servizio a qcn. — to do sb. a service o a good turn

rendere un cattivo servizio a qcn. — to do a disservice to sb., to do sb. a disservice

mi hai fatto davvero un bel servizio! — iron. that was a great help!

7) (di ente pubblico) service

servizio postale — postal service o facilities

servizio sanitario — health service

servizio di autobus, di taxi — bus, taxi service

fornire un servizio regolare — to run a regular service

8) (funzionamento)

essere in servizio — [ ascensore] to be working; [linea di metrò, di autobus] to be running

fuori servizio — out of order

9) (insieme di stoviglie) service, set

servizio da tè — tea service o set

servizio di porcellana — set of china

10) giorn. report, feature

servizio fotografico — photocall

11) sport service

Conti al servizio — Conti to serve

12) di servizio (secondario) [ ingresso] service attrib.

porta di servizio — back o rear door; (di assistenza)

stazione di servizio — service o filling station, petrol BE o gas AE station

area di servizio — service area, services; (addetto ai lavori domestici)

donna di servizio — maid

persona di servizio — domestic servant
2.
sostantivo maschile plurale servizi

1) (toilette)

- zi (igienici) — toilet facilities, sanitation; (in locali pubblici) toilets BE, cloakroom AE

casa con doppi -zi — house with two bathrooms

2) econ.

beni e -zi — goods and services

3) (terziario) service industry

•

servizio civile — community service

servizio a domicilio — home delivery

servizio informazioni — information service

servizio d'ordine — policing, police

servizio pubblico — public service

- zi segreti — intelligence, secret service

* * *

servizio

pl. -zi /ser'vittsjo, tsi/

I sostantivo m.

1 (dedizione incondizionata) essere al servizio del proprio paese to be serving one's country; al servizio dell'umanità in the service of humanity

2 (attività professionale) service; 30 anni di servizio 30 years of service; avere 20 anni di servizio in un'azienda to have been with a firm for 20 years; essere di o in servizio [medico, guardia] to be on duty; prendere servizio alle nove to come on duty at nine o'clock; lasciare il servizio to retire

3 (lavoro domestico) service; essere a servizio to be in service; andare a servizio presso qcn. to go into service with sb., to start as a domestic for sb.; essere al servizio di qcn. to work as a domestic for sb.; donna a mezzo servizio part-time daily service

4 (in un ristorante, locale) service; qui il servizio è veloce the service here is quick; 30 euro servizio incluso, escluso 30 euros service included, not included

5 (attività in un esercito) servizio militare o di leva military service; prestare servizio militare, fare il servizio militare to be in the army, to serve one's time (in army); prestare servizio in aeronautica to serve in the air force

6 (favore) service, favour BE, favor AE; rendere un servizio a qcn. to do sb. a service o a good turn; rendere un cattivo servizio a qcn. to do a disservice to sb., to do sb. a disservice; mi hai fatto davvero un bel servizio! iron. that was a great help!

7 (di ente pubblico) service; servizio postale postal service o facilities; servizio sanitario health service; servizio di autobus, di taxi bus, taxi service; fornire un servizio regolare to run a regular service

8 (funzionamento) essere in servizio [ ascensore] to be working; [linea di metrò, di autobus] to be running; fuori servizio out of order

9 (insieme di stoviglie) service, set; servizio da tè tea service o set; servizio di porcellana set of china

10 giorn. report, feature; servizio fotografico photocall

11 sport service; Conti al servizio Conti to serve

12 di servizio (secondario) [ ingresso] service attrib.; porta di servizio back o rear door; (di assistenza) stazione di servizio service o filling station, petrol BE o gas AE station; area di servizio service area, services; (addetto ai lavori domestici) donna di servizio maid; persona di servizio domestic servant

II servizi m.pl.

1 (toilette) - zi (igienici) toilet facilities, sanitation; (in locali pubblici) toilets BE, cloakroom AE; casa con doppi -zi house with two bathrooms

2 econ. beni e -zi goods and services

3 (terziario) service industry

COMPOUNDS

servizio civile community service; servizio a domicilio home delivery; servizio informazioni information service; servizio d'ordine policing, police; servizio pubblico public service; - zi segreti intelligence, secret service.

Dizionario Italiano-Inglese > servizio
15 new

new [nju:]

nouveau ⇒ 1 (a)-(e), 2 neuf ⇒ 1 (a) autre ⇒ 1 (a)

(compar newer, superl newest)

1 adjective

(a) (gen) nouveau(elle); (different) nouveau(elle), autre; (unused) neuf, nouveau(elle);

∎ a new tablecloth (brand new) une nouvelle nappe, une nappe neuve; (fresh) une nouvelle nappe, une nappe propre;

∎ new evidence de nouvelles preuves;

∎ he's wearing his new suit for the first time il porte son nouveau costume ou son costume neuf pour la première fois;

∎ I don't want to get my new gloves dirty je ne veux pas salir mes nouveaux gants ou gants neufs;

∎ this dress isn't new ce n'est pas une robe neuve ou une nouvelle robe, cette robe n'est pas neuve;

∎ have you seen their new house yet? est-ce que tu as vu leur nouvelle maison?;

∎ she needs a new sheet of paper il lui faut une autre feuille de papier;

∎ we need some new ideas il nous faut de nouvelles idées ou des idées neuves;

∎ a new application of an old theory une nouvelle application d'une vieille théorie;

∎ there are new people in the flat next door il y a de nouveaux occupants dans l'appartement d'à côté;

∎ she likes her new boss elle aime bien son nouveau patron;

∎ new members are always welcome nous sommes toujours ravis d'accueillir de nouveaux adhérents;

∎ to look for new business faire de la prospection;

∎ America was a new country (just developing) l'Amérique était un pays neuf;

∎ under new management (sign) changement de propriétaire;

∎ as or like new comme neuf; (in advertisement) état neuf;

∎ as good as new (again) (clothing, carpet) (à nouveau) comme neuf; (watch, electrical appliance) (à nouveau) en parfait état de marche;

∎ to feel like a new woman/man se sentir revivre;

∎ to make a new woman/man of sb transformer qn complètement;

∎ proverb there's nothing new under the sun il n'y a rien de nouveau sous le soleil

(b) (latest, recent → issue, recording, baby) nouveau(elle);

∎ the newest fashions la dernière mode;

∎ is there anything new on the catastrophe? est-ce qu'il y a du nouveau sur la catastrophe?;

∎ familiar what's new? quoi de neuf?;

∎ familiar (so) what's new!, what else is new! (dismissive) quelle surprise!;

∎ that's nothing new! rien de nouveau à cela!

(c) (unfamiliar → experience, environment) nouveau(elle);

∎ everything's still very new to me here tout est encore tout nouveau pour moi ici;

∎ familiar that's a new one on me! (joke) celle-là, on ne me l'avait jamais faite!; (news) première nouvelle!; (experience) on en apprend tous les jours!

(d) (recently arrived) nouveau(elle); (novice) novice;

∎ you're new here, aren't you? vous êtes nouveau ici, n'est-ce pas?;

∎ those curtains are new in this room ces rideaux n'étaient pas dans cette pièce;

∎ she's new to the job elle débute dans le métier;

∎ we're new to this area nous venons d'arriver dans la région

(e) Cookery (wine, potatoes, carrots) nouveau(elle)

2 noun

nouveau m;

∎ the cult of the new le culte du nouveau

►► familiar new blood sang m neuf;

Finance new borrowings nouveaux emprunts mpl;

new boy School nouveau m, nouvel élève m; (in office, team etc) nouveau m;

New Britain Nouvelle-Bretagne f;

New Brunswick le Nouveau-Brunswick;

∎ in New Brunswick dans le Nouveau-Brunswick;

Architecture new brutalism brutalisme m;

Marketing new buy situation situation f de nouvel achat;

New Caledonia Nouvelle-Calédonie f;

∎ in New Caledonia en Nouvelle-Calédonie;

New Caledonian

1 noun

Néo-Calédonien(enne) m,f

2 adjective

néo-calédonien;

Finance new capital capitaux mpl frais;

the New Deal

(a) History le New Deal (programme de réformes sociales mises en place aux États-Unis par le président Roosevelt au lendemain de la grande dépression des années 30)

(b) British Politics = programme du gouvernement Blair destiné à aider les jeunes à trouver un emploi;

New Delhi New Delhi;

French Canadian New Democratic Party Nouveau Parti m démocratique;

new economy nouvelle économie f;

New England Nouvelle-Angleterre f;

∎ in New England en Nouvelle-Angleterre;

New Englander habitant(e) m,f de la Nouvelle-Angleterre;

the New English Bible = texte de la Bible révisé dans les années 60;

New Forest = région forestière dans le sud de l'Angleterre;

New Forest pony New Forest m (cheval);

new girl School nouvelle (élève) f; (in office, team) nouvelle f;

new grammar la nouvelle grammaire;

New Guinea Nouvelle-Guinée f;

∎ in New Guinea en Nouvelle-Guinée;

New Hampshire le New Hampshire;

∎ in New Hampshire dans le New Hampshire;

New Hebridean

1 noun

Néo-Hébridais(e) m,f

2 adjective

néo-hébridais;

New Hebrides Nouvelles-Hébrides fpl;

∎ in the New Hebrides aux Nouvelles-Hébrides;

New Ireland Nouvelle-Irlande f;

∎ in New Ireland en Nouvelle-Irlande;

Stock Exchange new issue nouvelle émission f;

Stock Exchange new issue market marché m des nouvelles émissions, marché m primaire;

New Jersey le New Jersey;

∎ in New Jersey dans le New Jersey;

New Labour = nouveau nom donné au parti travailliste britannique vers le milieu des années quatre-vingt-dix dans le souci d'en moderniser l'image;

British familiar new lad jeune homme m moderne^□ (qui boit avec modération et n'est pas sexiste);

New Latin latin m scientifique;

British Politics the New Left la nouvelle gauche;

new look nouvelle image f;

the New Look (in post-war fashion) le new-look;

New Man homme m moderne (qui participe équitablement à l'éducation des enfants et aux tâches ménagères);

American new math, British new maths les maths fpl modernes;

the new media les nouveaux médias mpl;

New Mexico le Nouveau-Mexique;

∎ in New Mexico au Nouveau-Mexique;

British History the New Model Army = nom donné à l'armée anglaise après la révolte du Parlement en 1645;

new money (after decimalization) système m monétaire décimal; Finance crédit m de restructuration;

∎ what's ten shillings in new money? ten shillings, ça fait combien en système décimal?;

∎ she married into new money (wealth) elle s'est mariée avec un homme issue d'une famille enrichie de fraîche date; pejorative elle s'est mariée avec un nouveau riche;

new moon nouvelle lune f;

Press New Musical Express = hebdomadaire anglais de musique rock;

New Orleans La Nouvelle-Orléans;

new potato pomme f de terre nouvelle;

Commerce & Marketing new product nouveau produit m;

Commerce & Marketing new product development développement m de nouveaux produits;

Commerce & Marketing new product marketing marketing m de nouveaux produits;

New Providence île f de la Nouvelle-Providence;

New Quebec Nouveau-Québec m;

∎ in New Quebec au Nouveau-Québec;

the new rich les nouveaux riches mpl;

New Right nouvelle droite f;

Press the New Scientist = hebdomadaire scientifique britannique;

New Scotland Yard = siège de la police à Londres;

New South Wales la Nouvelle-Galles du Sud;

∎ in New South Wales en Nouvelle-Galles du Sud;

Finance new shares actions fpl nouvelles;

Press the New Statesman = hebdomadaire britannique de gauche;

new technology nouvelle technologie f, technologie f de pointe;

the New Territories les Nouveaux Territoires mpl (de Hong Kong);

Bible New Testament Nouveau Testament m;

British new town ville f nouvelle;

new wave (in cinema) nouvelle vague f; (in pop music) new wave f;

the New World le Nouveau Monde;

New Year Nouvel An m;

∎ happy New Year! bonne année!;

∎ to see in the New Year réveillonner (le 31 décembre);

New Year's resolutions résolutions fpl pour la nouvelle année;

∎ have you made any New Year's resolutions? tu as des résolutions pour la nouvelle année?;

American New Year's (day) le premier de l'an; (eve) le soir du réveillon ou du 31 décembre;

New Year's Day jour m de l'an;

New Year's Eve Saint-Sylvestre f;

the New Year's Honours List = titres et distinctions honorifiques décernés par la Reine à l'occasion de la nouvelle année et dont la liste est établie officieusement par le Premier ministre;

New York (City) New York;

New Yorker New-Yorkais(e) m,f;

Press the New Yorker = hebdomadaire culturel et littéraire new-yorkais;

Stock Exchange New York Mercantile Exchange = marché à terme des produits pétroliers de New York;

New York (State) l'État m de New York;

∎ in (the State of) New York, in New York (State) dans l'État de New York;

the New York subway le métro new-yorkais;

Press the New York Times = quotidien américain de qualité;

New Zealand Nouvelle-Zélande f;

∎ in New Zealand en Nouvelle-Zélande;

New Zealand butter beurre m néo-zélandais;

New Zealander Néo-Zélandais(e) m,f

✾ Music 'New World Symphony' or 'From the New World' Dvorák 'La Symphonie du Nouveau Monde'

ⓘ NEW LABOUR Après dix-huit ans de gouvernement conservateur, les élections de mai 1997 propulsèrent les travaillistes au pouvoir avec une écrasante majorité. Convaincus par plusieurs défaites électorales de l'inéligibilité du parti travailliste traditionnel dans une Grande-Bretagne bouleversée par le thatchérisme, les nouveaux dirigeants décidèrent de réorganiser et de renommer le parti afin d'élargir leur électorat aux classes moyennes. Les "nouveaux travaillistes" établirent des liens étroits avec le patronat et promurent une "troisième voie" comme alternative à la traditionnelle idéologie de gauche du parti. Cependant, les fidèles du parti commencèrent très vite à souhaiter un retour aux valeurs traditionnelles de la gauche.

Un panorama unique de l'anglais et du français > new
16 push

push [pʊʃ]

poussée ⇒ 1 (a) mot d'encouragement ⇒ 1 (b) effort ⇒ 1 (e) pousser ⇒ 2 (a), 2 (d), 3 (a) enfoncer ⇒ 2 (a) appuyer (sur) ⇒ 2 (b), 3 (b) forcer ⇒ 2 (d) prôner ⇒ 2 (e) avancer ⇒ 3 (c)

1 noun

(a) (shove) poussée f;

∎ to give sb/sth a push pousser qn/qch;

∎ the door opens at the push of a button il suffit d'appuyer sur un bouton pour que la porte s'ouvre;

∎ he expects these things to happen at the push of a button il s'attend à ce que ça se fasse sur commande

(b) (encouragement) mot m d'encouragement;

∎ he'll do it, but he needs a little push il le fera, mais il a besoin qu'on le pousse un peu;

∎ he just needs a push in the right direction il a juste besoin qu'on le mette sur la bonne voie

(c) British familiar

∎ to give sb the push (from job) virer qn; (in relationship) plaquer qn;

∎ he got the push (from job) il s'est fait virer; (from relationship) il s'est fait plaquer

(d) familiar (critical moment)

∎ when it comes to the push, when push comes to shove au moment critique ou crucial^□ ;

∎ I can lend you the money if it comes to the push au pire, je pourrai vous prêter l'argent^□ ;

∎ if it comes to the push, he'll choose Sarah not Gillian s'il fallait qu'il choisisse, il prendrait Sarah et pas Gillian^□ ;

∎ at a push à la limite^□ ;

∎ I can do it at a push je peux le faire si c'est vraiment nécessaire^□

(e) (effort) effort m, coup m de collier; (campaign) campagne f;

∎ the final push for the summit le dernier effort pour atteindre le sommet;

∎ to make a push for change lutter pour le changement;

∎ the club's push for promotion les efforts soutenus du club pour être promu;

∎ a sales push une campagne de promotion des ventes;

∎ the push towards protectionism is gathering strength la tendance au protectionnisme se renforce

(f) Military (advance) poussée f;

∎ the platoon made a push to capture the airfield la section a fait une poussée pour s'emparer de l'aérodrome

(g) (drive, dynamism) dynamisme m;

∎ he has a lot of push il est très dynamique

(h) (billiards) coup m queuté

(i) Australian familiar (gang) bande f, clique f

2 transitive verb

(a) (shove, propel) pousser; (thrust) enfoncer;

∎ she pushed the door open/shut elle ouvrit/ferma la porte (en la poussant);

∎ he pushed her onto the chair/into the room il la poussa sur la chaise/(pour la faire entrer) dans la pièce;

∎ to push sb into a corner acculer qn;

∎ to push sb out of the way écarter qn;

∎ don't push (me)! ne (me) poussez pas!, ne (me) bousculez pas!;

∎ a man was pushed out of the window quelqu'un a poussé un homme par la fenêtre;

∎ figurative did he fall or was he pushed? il est tombé ou on l'a poussé?;

∎ did he leave or was he pushed? (from job) il est parti de lui-même ou on l'y a poussé?;

∎ push all that mess under the bed pousse tout ce bazar sous le lit;

∎ he pushed the branches apart il a écarté les branches;

∎ she pushed her way to the bar elle se fraya un chemin jusqu'au bar;

∎ push one tube into the other enfoncez un tube dans l'autre;

∎ he pushed a gun into my ribs il m'enfonça un revolver dans les côtes;

∎ she pushed the cork into the bottle elle enfonça le bouchon dans la bouteille;

∎ he pushed his hands into his pockets il enfonça ses mains dans ses poches;

∎ to push an attack home pousser à fond une attaque;

∎ to push home one's advantage tirer le meilleur parti possible de son avantage

(b) (press → doorbell, pedal, button) appuyer sur

(c) (cause to move in specified direction)

∎ it will push inflation upwards cela va relancer l'inflation;

∎ the crisis is pushing the country towards chaos la crise entraîne le pays vers le chaos;

∎ he is pushing the party to the right il fait glisser le parti vers la droite;

∎ buying the car will push us even further into debt en achetant cette voiture, nous allons nous endetter encore plus;

∎ economic conditions have pushed the peasants off the land les paysans ont été chassés des campagnes par les conditions économiques

(d) (pressurize) pousser; (force) forcer, obliger, contraindre;

∎ to push sb to do sth pousser qn à faire qch;

∎ to push sb into doing sth forcer ou obliger qn à faire qch;

∎ his parents pushed him to become a doctor ses parents l'ont poussé à devenir médecin;

∎ her teacher pushed her in Latin son professeur l'a poussée à travailler en latin;

∎ he needs pushing il faut toujours le pousser;

∎ their coach doesn't push them hard enough leur entraîneur ne les pousse pas assez;

∎ I like to push myself hard j'aime me donner à fond;

∎ he pushed the car to its limits il a poussé la voiture à la limite de ses possibilités;

∎ you're still weak, so don't push yourself tu es encore faible, vas-y doucement;

∎ he won't do it if he's pushed too hard il ne le fera pas si l'on insiste trop;

∎ don't push him too far ne le poussez pas à bout;

∎ I won't be pushed, I need time to think it over! je ne me laisserai pas bousculer, j'ai besoin de temps pour y réfléchir!;

∎ when I pushed her, she admitted it quand j'ai insisté, elle a avoué;

∎ he keeps pushing me for the rent il me relance sans cesse au sujet du loyer;

∎ familiar don't push your luck! n'exagère pas!

(e) (advocate, argue for → idea, method) prôner, préconiser; (promote → product) promouvoir;

∎ he's trying to push his own point of view il essaie d'imposer son point de vue personnel;

∎ the mayor is pushing his town as the best site for the conference le maire présente sa ville comme le meilleur endroit pour tenir la conférence;

∎ the government is pushing the idea of people setting up small businesses le gouvernement favorise la création de petites entreprises;

∎ he's pushing himself as a compromise candidate il se présente comme le candidat du compromis;

∎ there are so many adverts pushing beauty products il y a tellement de publicités pour des produits de beauté

(f) (stretch, exaggerate → argument, case) présenter avec insistance, insister sur;

∎ if we push the comparison a little further si on pousse la comparaison un peu plus loin;

∎ familiar that's pushing it a bit! (going too far) c'est un peu exagéré!;

∎ I'll try to arrive by 7 p.m. but it's pushing it a bit je tâcherai d'arriver à 19 heures, mais ça va être juste^□

(g) familiar (sell → drugs) revendre^□, dealer

(h) familiar (approach) friser;

∎ to be pushing thirty friser la trentaine;

∎ the car was pushing 100 mph ≃ la voiture frisait les 160

(i) Stock Exchange

∎ to push shares placer des valeurs douteuses

3 intransitive verb

(a) (shove) pousser;

∎ to push against sth pousser qch;

∎ no pushing please! ne poussez pas, s'il vous plaît!;

∎ push (on door) poussez;

∎ people were pushing to get in les gens se bousculaient pour entrer;

∎ he pushed through the crowd to the bar il s'est frayé un chemin jusqu'au bar à travers la foule;

∎ somebody pushed past me quelqu'un est passé en me bousculant;

∎ we'll have to get out and push il va falloir descendre pousser

(b) (press → on button, bell, knob) appuyer

(c) (advance) avancer;

∎ the army pushed towards the border l'armée a avancé jusqu'à la frontière;

∎ the country is pushing towards democracy le pays évolue vers la démocratie

(d) (extend → path, fence) s'étendre;

∎ the road pushed deep into the hills la route s'enfonçait dans les collines

►► push button bouton-poussoir m;

Commerce push money prime f au vendeur;

Marketing push strategy stratégie f push;

push stroke (in billiards, snooker) coup m queuté;

Computing push technology technologie f du push de données

➲ push about separable transitive verb

(a) (physically) malmener;

∎ he didn't hit her but he was pushing her about il ne l'a pas frappée mais il la malmenait

(b) familiar (bully) marcher sur les pieds à;

∎ I won't be pushed about! je ne vais pas me laisser marcher sur les pieds!

➲ push ahead intransitive verb

(a) (continue) continuer, persévérer;

∎ to push ahead with the work poursuivre les travaux;

∎ they decided to push ahead with the plans to extend the school ils ont décidé d'activer les projets d'extension de l'école

(b) (advance) avancer, progresser ( with dans);

∎ research is pushing ahead les recherches avancent

➲ push along

1 separable transitive verb

(trolley, pram) pousser (devant soi)

2 intransitive verb

familiar (leave) filer;

∎ I'll be pushing along now bon, il est temps que je file

➲ push around = push about

➲ push aside separable transitive verb

(a) (objects) pousser, écarter

(b) (reject → proposal) écarter, rejeter;

∎ issues which have been pushed aside des questions qui ont été volontairement écartées;

∎ you can't just push aside the problem like that vous ne pouvez pas faire comme si le problème n'existait pas;

∎ I pushed my doubts aside je n'ai pas tenu compte de mes doutes

➲ push away separable transitive verb

repousser;

∎ she pushed my hand away elle repoussa ma main;

∎ he pushed his chair away from the fire il éloigna sa chaise du feu

➲ push back separable transitive verb

(a) (person) repousser (en arrière); (crowd) faire reculer, refouler; (curtains) écarter; (bedclothes) rejeter, repousser;

∎ he pushed me back from the door il m'a éloigné de la porte

(b) (repulse → troops) repousser;

∎ the enemy was pushed back ten miles/to the river l'ennemi a été repoussé d'une quinzaine de kilomètres/jusqu'à la rivière

(c) (postpone) repousser;

∎ the meeting has been pushed back to Friday la réunion a été repoussée à vendredi

➲ push down

1 separable transitive verb

(a) (lever, handle, switch) abaisser; (pedal) appuyer sur;

∎ she pushed the clothes down in the bag elle a tassé les vêtements dans le sac;

∎ he pushed down the lid but it wouldn't shut il a appuyé sur le couvercle mais il ne voulait pas fermer

(b) (knock over) renverser, faire tomber

(c) (prices) faire baisser

2 intransitive verb

(pedal, lever) s'abaisser; (person → on pedal, lever) appuyer (on sur)

➲ push for inseparable transitive verb

(argue for) demander; (campaign for) faire campagne pour;

∎ some ministers were pushing for more monetarist policies certains ministres demandaient une politique plus monétariste;

∎ to push for a 35-hour week demander la semaine de 35 heures;

∎ I'm going to push for a bigger budget je vais faire tout ce qui est en mon pouvoir pour obtenir un budget plus important;

∎ the unions are pushing for 10 percent les syndicats font pression pour obtenir 10 pour cent;

∎ to push for a decision exiger qu'une décision soit prise

➲ push forward

1 separable transitive verb

pousser (en avant);

∎ he was pushed forward by the crowd la foule l'a poussé en avant;

∎ figurative to push oneself forward se mettre en avant, se faire valoir

2 intransitive verb

(a) (advance → person, car) avancer; (→ crowd, herd) se presser en avant

(b) = push ahead

➲ push in

1 separable transitive verb

(a) (drawer) pousser; (electric plug, key) enfoncer, introduire; (disk) insérer; (knife, stake, spade) enfoncer; (button, switch) appuyer sur;

∎ push the button right in appuyer à fond sur le bouton

(b) (person)

∎ they pushed me in the water ils m'ont poussé dans l'eau;

∎ he opened the door and pushed me in il ouvrit la porte et me poussa à l'intérieur

(c) (break down → panel, cardboard) enfoncer;

∎ the door had been pushed in la porte avait été enfoncée

2 intransitive verb

∎ (in queue) to push in ahead of sb doubler qn;

∎ no pushing in! faites la queue!;

∎ she's always pushing in where she's not wanted il faut toujours qu'elle s'immisce ou s'impose là où on ne veut pas d'elle

➲ push off

1 separable transitive verb

(a) (knock off) faire tomber;

∎ they pushed me off the ladder ils m'ont fait tomber de l'échelle;

∎ I pushed him off the chair je l'ai fait tomber de sa chaise

(b) (boat) déborder

(c) (remove) pousser;

∎ push the lid off soulève le couvercle;

∎ they tried to push her (car) off the road ils ont essayé de faire sortir sa voiture de la route;

∎ to push sb off a committee exclure ou écarter qn d'un comité

2 intransitive verb

(a) familiar (go away) filer, mettre les bouts;

∎ time for me to push off il faut que je file;

∎ push off! de l'air!, dégage!

(b) (in boat) pousser au large

➲ push on

1 separable transitive verb

∎ (urge on) to push sb on to do sth pousser ou inciter qn à faire qch

2 intransitive verb

(on journey → set off again) reprendre la route, se remettre en route; (→ continue) poursuivre ou continuer son chemin; (keep working) continuer, persévérer;

∎ let's push on to Dundee poussons jusqu'à Dundee;

∎ they're pushing on with the reforms ils poursuivent leurs efforts pour faire passer les réformes

➲ push out

1 separable transitive verb

(a) (person, object) pousser dehors;

∎ they pushed the car out of the mud ils ont désembourbé la voiture en la poussant;

∎ the bed had been pushed out from the wall le lit avait été écarté du mur;

∎ to push one's way out se frayer un chemin vers la sortie;

∎ to push the boat out déborder l'embarcation; figurative faire la fête

(b) (stick out → hand, leg) tendre

(c) (grow → roots, shoots) faire, produire

(d) (oust) évincer; (dismiss from job) mettre à la porte;

∎ we've been pushed out of the Japanese market nous avons été évincés du marché japonais

(e) familiar (churn out → articles, books) produire à la chaîne^□, pondre en série^□

2 intransitive verb

(appear → roots, leaves) pousser; (→ snowdrops, tulips) pointer

➲ push over separable transitive verb

(a) (pass → across table, floor) pousser;

∎ he pushed the book over to me il poussa le livre vers moi

(b) (knock over) faire tomber, renverser; (from ledge, bridge) pousser, faire tomber;

∎ many cars had been pushed over onto their sides beaucoup de voitures avaient été renversées sur le côté

➲ push through

1 separable transitive verb

(a) (project, decision) faire accepter; (deal) conclure; (bill, budget) réussir à faire voter ou passer

(b) (thrust → needle) passer;

∎ she eventually managed to push her way through (the crowd) elle réussit finalement à se frayer un chemin (à travers la foule)

2 intransitive verb

(car, person) se frayer un chemin; (troops, army) avancer

➲ push to separable transitive verb

(door, drawer) fermer

➲ push up separable transitive verb

(a) (push upwards → handle, lever) remonter, relever; (→ sleeves) remonter, retrousser;

∎ she pushed herself up onto her feet elle se releva;

∎ familiar he's pushing up (the) daisies il mange les pissenlits par la racine

(b) (increase → taxes, sales, demand) augmenter; (→ prices, costs, statistics) faire monter;

∎ the effect will be to push interest rates up cela aura pour effet de faire grimper les taux d'intérêt

Un panorama unique de l'anglais et du français > push
17 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

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Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
18 side

side [saɪd]

1. noun

   a. [of person] côté m ; [of animal] flanc m

• to sleep on one's side dormir sur le côté

• he had the phone by his side il avait le téléphone à côté de lui

• she remained by his side through thick and thin elle est restée à ses côtés à travers toutes leurs épreuves

► side by side côte à côte

• to live side by side vivre côte à côte

   b. (as opposed to top, bottom) côté m ; [of mountain] versant m ; (inside) [of cave, ditch, box] paroi f

• by the side of the church à côté de l'église

• go round the side of the house contournez la maison

   c. [of record] face f ; [of coin, cloth, slice of bread, sheet of paper] côté m ; [of matter, problem] aspect m ; [of sb's character] facette f

• the right side [of garment, cloth] l'endroit m

• the wrong side [of garment, cloth] l'envers m

• right/wrong side out [jumper] à l'endroit/l'envers

• right/wrong side up dans le bon/mauvais sens

• "this side up" (on box) « haut »

• I've written six sides j'ai écrit six pages

• but the other side of the coin is that it's cheap mais d'un autre côté, ce n'est pas cher

• they are two sides of the same coin [issues] ce sont les deux facettes du même problème

• there are two sides to every quarrel dans toute querelle il y a deux points de vue

• now listen to my side of the story maintenant écoute ma version des faits

• he's got a nasty side to him (inf) il a un côté méchant

   d. ( = edge) bord m

• by the side of the road au bord de la route

   e. ( = part away from centre) côté m

• on the other side of the street de l'autre côté de la rue

• the east side of the town la partie est de la ville

• it's on this side of London c'est de ce côté-ci de Londres ; (between here and London) c'est avant Londres

• this side of Christmas avant Noël

• he makes a bit on the side (inf) il se fait un peu d'argent en plus

• on the other side (TV) sur l'autre chaîne

• it's on the heavy side c'est plutôt lourd

► from side to side d'un côté à l'autre

► the wrong side

• he was on the wrong side of the road il était du mauvais côté de la route

• he got out of bed on the wrong side il s'est levé du pied gauche

• he's on the wrong side of 50 il a passé la cinquantaine► preposition + one side

• he moved to one side il s'est écarté

• to take sb on or to one side prendre qn à part

• to put sth to or on one side mettre qch de côté

   f. ( = group) camp m ; ( = team) équipe f ; (political) parti m

• he's on our side il est dans notre camp

• we have time on our side le temps joue en notre faveur

• whose side are you on? dans quel camp êtes-vous ?

• there are faults on both sides les deux camps ont des torts

2. compounds

[door, panel, view] latéral

► side dish noun plat m d'accompagnement

► side effect noun effet m secondaire

► side issue noun question f secondaire

► side order noun plat m d'accompagnement

► side road noun (British) route f secondaire ; (in town) petite rue f ; (at right angle) rue f transversale

► side salad noun salade f (pour accompagner un plat)

► side show noun (at fair) attraction f ; ( = minor point) détail m

► side-splitting (inf) adjective tordant (inf)

► side street noun petite rue f

► side against inseparable transitive verb

• to side against sb prendre parti contre qn

► side with inseparable transitive verb

• to side with sb prendre parti pour qn

* * *
[saɪd] 1.
noun

1) ( part) (of person's body, object, table) côté m; (of animal's body, hill, boat) flanc m; (of ravine, cave) paroi f; ( of box) ( outer) côté m; ( inner) paroi f

on my left/right side — à ma gauche/droite

on one's/its side — sur le côté

side by side — côte à côte

don't leave my side — reste près de moi

the north side of town — le nord de la ville

‘this side up’ — ( on box) ‘haut’

2) ( surface of flat object) (of paper, cloth) côté m; ( of record) face f

the right side — ( of cloth) l'endroit m; ( of coin) l'avers m; ( of paper) le recto

the wrong side — ( of cloth) l'envers m; ( of coin) le revers; ( of paper) le verso

3) ( edge) (of lake, road) bord m; ( of building) côté m

at ou by the side of — au bord de [lake, road]

4) ( aspect) (of person, argument) côté m; (of problem, question) aspect m; ( of story) version f

she's on the arts side — ( academically) elle a opté pour les lettres

he's on the marketing side — ( in company) il fait partie du service de marketing

5) ( opposing group) côté m, camp m

to take sides — prendre position

6) ( team) équipe f

you've really let the side down — fig tu nous as laissé tomber

7) ( page) page f

8) ( line of descent)

on his mother's side — du côté de sa mère

9) (colloq) ( TV channel) chaîne f
2.
noun modifier [ door, window, entrance, view] latéral
3.
- sided combining form

six-sided figure — figure f à six côtés

many-sided problem — problème m complexe
4.
on the side adverbial phrase

with salad on the side — avec de la salade

to do something on the side — ( in addition) faire quelque chose à côté; ( illegally) faire quelque chose au noir

Phrasal Verbs:

- side with

••

like the side of a house — énorme

time is on our side — le temps travaille pour nous

to be on the safe side — ( allowing enough time) pour calculer large; ( to be certain) pour être sûr

(a bit) on the big side — plutôt grand

to get on the wrong side of somebody — prendre quelqu'un à rebrousse-poil

to get on the right side of somebody — se mettre bien avec quelqu'un

to have right on one's side — être dans son droit

to put something to one side — mettre [quelque chose] de côté [object, task]

to take somebody to one side — prendre quelqu'un à part

English-French dictionary > side
19 vendor

сущ.

1) тж. vender торг. продавец, торговец (как правило, уличный торговец, торговец вразнос)

street vendor — уличный торговец

bargain vendor — торговец на распродаже

ice cream vendor — торговец мороженным

vendor of sweets — продавец сладостей

Syn:

seller 1), hawker 2), huckster 1), pack peddler, peddler 1), а, packman, pitchman 1), street trader

See:

sidewalk vendor, street market 2) door-to-door sales workers, news and street vendors, and related workers, door-to-door sales workers, news and street vendors, and related workers

2) торг. = vending machine

3) эк. поставщик (компания, которая производит какие-л. комплектующие или продукты, которые поставляет, как правило, другим компаниям; часто применяется в IT отрасли)

software vendor — поставщик программного обеспечения

vendors of software — поставщики программного обеспечения

vendors of technology — поставщики технологии

vendors for content — поставщики контента (информационного наполнения)

catalog vendor — поставщик по каталогу

catalog software vendor — поставщик программного обеспечения по каталогу

online vendor — поставщик через Интернет

online vitamin vendor — поставщик витаминов через Интернет

Syn:

supplier

See:

data vendor, vendor analysis, vendor appraisal, vendor certificate, vendor contract, vendor delivery, vendor evaluation, vendor lead time, vendor lead-time, vendor lease, vendor leasing, vendor marketing, vendor placing, vendor program, vendor rating, vendor single interest insurance, vendor survey, vendor test, vendors analysis, vendor's invoice, vendor's lien, vendor's single interest insurance

* * *
1) продавец, поставщик товаров и услуг (напр., оптовый торговец, производитель, импортер); 2) розничный торговец, особенно без постоянного места торговли; уличный продавец; = sidewalk vendor.
* * *

продавец
. . Словарь экономических терминов .
* * *

Маркетинг

оптовая фирма, предлагающая товар

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Лизинговые отношения

производитель оборудования

производитель, использующий лизинг как форму сбыта своей продукции через контролируемую им лизинговую компанию

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Коммерческая деятельность

продавец

лицо, которое продает товары или услуги

Англо-русский экономический словарь > vendor
20 service

1. сущ.
1) общ. услуга, одолжение; помощь

to be of (no) service — быть полезным (бесполезным)

It was of great service to him during his illness. — Это была огромная помощь для него во время болезни.

to be out of service — быть без работы, бездельничать

My friend did me a service in fixing the door. — Мой друг оказал мне услугу, починив дверь.

2)

а) эк. услуга, услуги, обслуживание, сервис (работа, осуществляемая для заказчика в процессе экономической деятельности компании или организации); предоставление услуг ( деятельность в сфере услуг)

ATTRIBUTES:

high service — обслуживание [сервис\] на высоком уровне

home-health service — медицинское обслуживание на дому

premium quality [premium grade\] service — услуга премиального качества

COMBS:

fee for service — плата за услуги

quality of service — качество обслуживания

to provide a service — оказывать услугу, обслуживать

to offer one's services as consultant — предоставлять свои услуги в качестве консультанта

services market — рынок услуг

See:

accessorial services, ancillary service, a la carte service, account reconcilement service, accounting service 1), actual service 3), advertising services, advisory service 2), ancillary service 1), assurance services, augmented service, banking services, business reply service, business reply service, carry-out service, consumer service 2), consumer services, contract services, core service, 1), 3), dealer service, delivery service 1), factor services, field service 1), financial intermediation services indirectly measured, financial services, freight services, free services, freight services, full service, home service 1), 2), 3), in-flight service, investment-related services, legal services, limited service, managerial services, market services, medical service, 1), &2 non-factor services, non-market services, non-material services, non-productive services, passenger services, productive services, tax services, trade-related services, balance of services, contract for services, exports of services, quality of service, range of services, service account, service dealer, service dumping, service export, service firm, service import, service mark, services account, services deficit, service director, service manager, services market, services marketing, services surplus, services trade, service worker а), trade in services, balance on goods and services, exports of goods and services, final goods and services, goods and service tax, Bank Export Services Act, Extended Balance of Payments Services Classification, FIATA Model Rules for Freight Forwarding Services, Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980

б) эк. техническое обслуживание (установка, подготовка к эксплуатации, сервисное обслуживание, чистка, ремонт оборудования или иной техники)

COMBS:

service division — отдел технического обслуживания

Syn:

maintenance service

See:

, service history, maintenance 3)

в) эк. обслуживание (за столом) (накрывание стола, подача еды и т. д., напр., услуги официанта, бармена); прислуживание (работа на кого-л. вышестоящего по положению или должности; обычно: работа домашней прислуги)

They complained of poor bar service. — Они пожаловались на плохое обслуживание в баре.

I found the butler's service to be excellent. — На мой взгляд, дворецкий выполнял свои обязанности безукоризненно.

See:

fast-food service 1), room service 1) servant 1)

3)

а) эк. служба, работа ( работа по найму в частной компании или в государственном учреждении)

COMBS:

service crime — служебное преступление, преступление по службе

duty of service — служебная [воинская\] обязанность

record of service, service record — послужной список

condition of service — условия работы [прохождения службы\]

to go out of service, to leave the service — уйти с работы

He has been in the company's service for 15 years. — Он работает в этой компании уже 15 лет.

See:

active service 2), actual service 1), administrative service 1), a continuous service, full-time service, labour service 2), pensionable service, uninterrupted service, length of service, service worker б) future service benefit, past service benefit, in-service 1), 2)

б) эк. служба, работа, эксплуатация (работа оборудования, техники)

COMBS:

disposable [fit\] for service — годный для эксплуатации [использования\]

The computer should provide good service for years. — Компьютер должен работать хорошо в течение многих лет.

See:

actual service 4), service capacity 1), service life, in-service 3)

4)

а) гос. упр. государственная служба (социально-правовой институт и сфера деятельности государственных гражданских служащих и военнослужащих)

COMBS:

service rank — служебное положение

See:

civil service 1), diplomatic service, government service, military service, public service 1)

б) воен. армия, вооруженные силы (какой-л. страны; используется c определенным артиклем); род войск

COMBS:

Which branch of the service is your son in? — В каком подразделении вооруженных сил служит ваш сын?

He joined the service right after college. — Сразу после колледжа он пошел в армию.

Syn:

armed services, armed forces

See:

uniformed services, member of the services, Selective Service System, Washington Headquarters Services

5) гос. упр. обслуживание населения*; услуги населению* (в т. ч. предоставление коммунальных услуг, обеспечение общественным транспортом, средствами коммуникации и т. д.)

ATTRIBUTES:

regular service — регулярное обслуживание, регулярное (транспортное) сообщение

regular bus service — регулярное автобусное сообщение

airline service — воздушный транспорт

rail [railway\] service — железнодорожное сообщение, железнодорожный транспорт [перевозки\]

mail service — почтовая связь

school service — обучение в школе

Syn:

public service 2) б)

See:

communal services, communications services, essential service, health service 1), janitorial service, non-essential service, public service broadcasting, social service, curtailment of service, Community Oriented Policing Services, Institute of Museum and Library Services, Office of Special Education and Rehabilitative Services, probation service

6) фин., банк. обслуживание долга ( выплата процентов и основной суммы)

Syn:

debt service

See:

Consolidated Fund standing services, interest service ratio, amortization of debt, buydown

7)

а) гос. упр. служба, агентство, бюро (государственный орган или предприятие, оказывающее услуги населению и в той или иной степени регулируемое государством)

Syn:

agency 1), bureau 2), office 3) а), administration 4) а)

See:

accounting service 2), inspection service, intelligence service, patent service 2), Agricultural Marketing Service, Agricultural Research Service, American Forces Information Service, Animal and Plant Health Inspection Service, Central Security Service, Congressional Research Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service

б) эк. служба, отдел (подразделение организации, обслуживающее ее основную деятельность; также независимая фирма, оказывающая услуги)

Syn:

service bureau, service department 1)

See:

account service 1), advisory service 1), auditing service, back of the house services, customer service, 2), legal service 2), management services, marketing service 1), media buying service, placement service, property service, 1), rating service, rental service, repair service, tax preparation services 1), telephone answering service, Agent/Distributor Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service

8) юр. исполнение постановления суда; вручение повестки ( в суд)

to acknowledge service — получать подтверждение юридического документа (напр., повестки)

COMBS:

speedy service of your documents on both defendants and witnesses — быстрое вручение ваших документов как ответчикам, так и свидетелям

See:

actual service 2), 1),

9) общ. церковная служба; религиозный обряд

to hold a service — служить службу

10) потр. сервиз (полный набор столовой или чайной посуды, рассчитанный на определенное количество человек)

ATTRIBUTES:

a silver tea service — серебряный чайный сервиз

Syn:

table service

See:

tableware

11) эк. сфера услуг

service job — работа в сфере услуг

economy of services — экономика сферы услуг

engaged in services — занятые в сфере услуг

Syn:

service industry

12) эк. = service charge
2. гл.
1) общ. обслуживать ( предоставлять или оказывать услуги)

to service customers — обслуживать покупателей [клиентов\]

The electric company services all nine counties. — Эта энергетическая компания обслуживает все девять округов.

2) эк. осуществлять [проводить\] техническое обслуживание

to service the equipment — обслуживать оборудование, осуществлять ремонт оборудования

It is time to get my car serviced. — Пора проходить техобслуживание.

3) фин., банк. обслуживать долг ( выплачивать основную сумму или проценты по займу)

to service a debt [a loan\] — обслуживать долг [заем\]

See:

ability to service, debt service

* * *
услуга, обслуживание: 1) банковская услуга; 2) обслуживание долга: своевременная выплата процентов; = debt service; 3) бытовая платная услуга населению: мойка машины, стирка, ремонт часов и т. д.

Англо-русский экономический словарь > service

Страницы

См. также в других словарях:

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